
LSN Engineering Pte. Ltd.
Responsive Website Design
Role
Project Associate
Timeline
August - September 2023
Team
Elisa Hanim
Skills
Urban Design
Visual Design
SketchUp
Stakeholder Engagement
Tools
SketchUp
Photoshop
Powerpoint
Project overview
LTCC Pte Ltd is a frontrunner in the construction industry, specializing in build-only construction, maintenance, and renovation services.
The company seeks to enhance its online presence and attract new clients by developing a compelling landing page and optimizing its Google Business Profile (GBP).
Developed a user-friendly and visually appealing website, while also creating engaging newsletters to enhance the restaurant’s online presence and customer engagement.
Thus, the question asked:
How might we create a visually appealing and memorable website that reflects the organization's brand identity?
01
Understanding Client's Niche

02
Piecing It Together

03
Reflections, reflections
As a person who is new with this web design field, I was extremely anxious to deliver all 6 websites in 3 months. Here's some of the reflections I learn while designing my forth website.
Wearing Multiple Hats :
Being The Designer and Developer At The Same Time
1/ Fear of being "a master of none"
Frequent context switches between creative bursts and technical problem-solving can be mentally taxing. Often I feel I might ended up as a "master of none" in both realms, potentially sacrificing depth for breadth. However, by exercising good time management, spending more hours late night to do more research, I'm glad I've found a delicate balance between both worlds.
2/ Understanding SEO, Google Search Console and Google Business Profile
When I first published my 4-first-websites, I didn't know anything about websites. And no surprise, all the 4 websites didn't show up on google. Its been a lot of trial and error for me to figure myself out how to fix this issue but I'm glad after all the Youtube, reels and Tiktok's binge watching, I finally are able to see the websites rank went higher day by day on the google search engine.
3/ Web Page Optimisation
I tried to find a way to make the landing page performance as best and possible, that's when I find out about Page Speed Insights which helps me a lot to monitor the page's performance and see if there is any fix or improvement that can be done for both desktop and mobile version of the landing page.

